杨滨&汪政：在创业中“定位”人生
<div align="center"><strong><font color="#01458a"><span style="FONT-SIZE: 16px">杨滨&汪政：在创业中“定位”人生 </span></font></strong><font color="#000000"></font><font color="#01458a"><span style="FONT-SIZE: 16px"></span></font></div><hr align="center" /><div align="center"><font color="#808080">2005年12月06日 09:08<br /></font><table style="FONT-SIZE: 12px; LINE-HEIGHT: 155%" cellspacing="0" cellpadding="0" width="450" align="center" border="0"><tbody><tr><td><font color="#800000"></font></td></tr></tbody></table></div><p style="MARGIN: 5pt 1.5pt 5pt 1.45pt; TEXT-INDENT: 21pt; mso-para-margin-top: 5.0pt; mso-para-margin-right: 1.5pt; mso-para-margin-bottom: 5.0pt; mso-para-margin-left: .14gd; mso-char-indent-count: 2.0"><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">请进</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">，站在笔者面前的杨滨亭亭玉立，一双大眼睛水灵灵的，很难和她名片上鑫创智能公司总经理的名头联系起来。</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> <span lang="EN-US"></span></span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 听她道经历，是种享受：</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">我是陕西人，</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">1996</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">年从西安理工大学毕业后，只身一人来到北京，想在外闯荡一番事业。身为父母的宝贝女儿，家人不放心我走远。但在</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">2002</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">年，我还是来到了德国的</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">‘</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">麻省理工</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">’</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">卡尔斯鲁厄大学学习通信工程。在这里，我又收获了人生的另一笔财富</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">———</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">爱情。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">” </span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 从今年</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">10</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">月开始，岳麓山大学科技城的留学生创业园里多了一位常客。一个</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">30</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">来岁，衣着休闲的男子，在孵化基地大楼的一间两百多平方米的房间里，每天对着电脑，旁若无人地工作到晚上</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">8</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">时。门卫早就摸透了他的脾气，不再敲门催他离去。他就是杨滨的丈夫汪政。</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> <span lang="EN-US"></span></span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 汪政</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">1995</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">年考入湘潭大学，读计算数学，后毕业分配到银行工作。他却没有</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">安分守己</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">，一年后，留学德国，与杨滨在同一所大学邂逅，读的还是计算机专业。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">在国外，你可以看到数十年后的发展、职位，甚至退休后一共可以赚多少钱</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">。去年，他俩来到一家德国企业面试，面试官很友善，他说</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">很羡慕我们，中国正处于经济上升期，为何不回中国自主创业，留在德国虽然很安逸但却没有发展</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">。归国创业热潮，让他俩跃跃欲试，开始</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">心野了</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">。谢绝德国博世、奔驰等大公司的邀请，今年</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">6</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">月，杨滨和丈夫一起回到了祖国。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">留学生回国，大多有一个梦想：开一家自己的公司，做自己的老板。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">在归国途中，他俩打定主意，</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">一定要自己创业，做自己喜欢的事情</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">。在北京、上海、深圳考察了数月后，他俩毅然返乡，回到湖南创业。</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> <span lang="EN-US"></span></span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 当他俩将学历证书和项目提交给留学生创业园时，创业园二话没说，不到一周时间，就将工商、税务、银行、质监等手续都全程代办妥当，手续费分文不收。并且提供了一套</font></span><chmetcnv w:st="on" unitname="平方米" sourcevalue="240" hasspace="False" negative="False" numbertype="1" tcsc="0" /><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">240</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">平方米</font></span></chmetcnv /><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">房间，年租金仅</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">1200</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">元，一签</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">3</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">年，纳税还</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">免二减三</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">。很快，他俩的公司挂牌开张了。</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> <span lang="EN-US"></span></span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 创业不仅需要激情，还要有冷静的市场分析。杨滨说，在中国，安防这一新兴产业才刚刚起步，市场饱有量还不到</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">1%</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">，至少有</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">900</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">亿元发展空间。再说，选择安防技术，夫妻俩所学专业正好能派上用场。</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> <span lang="EN-US"></span></span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 然而，要实现梦想并不容易。有了自己的公司后，他俩肩上的担子更重了，一个搞技术开发，一个跑市场业务，都铆足了劲</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">…… </span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 小两口另造了一种全新的营销模式，那就是：借助汪政的父亲在南湖建材大市场打拼多年已有一定客户资源的优势，将安防工程的销售端点前移，设在建材市场内，尝试物质销售和信息沟通互动，快速打入市场。</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> <span lang="EN-US"></span></span></p><p /><p style="MARGIN: 5pt 1.5pt"><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体"> 终于，第一个客户上门了。一定要谈成！他俩深入现场，主动听取客户意见，加班加点赶制方案</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">……</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">就这样，凭借热情、认真和令人满意的设计方案，他俩赢得了自己生平第一笔业务。随着一个又一个客户单位留下了满意的微笑，他俩也迎来了创业的喜悦。从</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">10</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">月底返湘至今，公司不仅一口气拿下</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">4</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">单业务，还组建了自己的创业团队。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">只要你去做，你会发现，自主创业没有你想象中那么难。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">选择创业来挑战自我，</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">“</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">定位</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">”</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">人生，这就是汪政和杨滨。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana"> (</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">来源</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">/</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">湖南日报，作者</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">/</span><span style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><font face="宋体">王亚奇</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana">)</span></p><p /><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt"></span><p /></p><p><font face="Times New Roman" size="3"> </font></p>
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